Design Services

Advising clients on everything from newly purchased properties, to transformative remodels, to selections related to new construction dream homes…for over 20 years we’ve been having a very different conversation about interior design & decorating. From our quick “Coach Up” to our Comprehensive Interior Design Service, we understand what a trend heavy industry often misses…that the only style that truly matters is the one you can call your own. Welcome to The Design Coach, LLC. Where it all starts with great design!

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Since our first day in business as a decorative contracting company in Chicago, we’ve loved using our minds… and our muscle… to create personal interiors for our clients. It’s our hands-on approach, wide-ranging services, and attention to detail that make us a very different kind of interior design and remodeling firm. High on service and low on attitude, we do whatever it takes to help the client see it and create it! And with an in-house artistic team that just loves to get physical with our projects, we’ve been known to grab a brush from time to time. And you know what? We wouldn’t have it any other way.

The depth of our signature residential interior design service is unlike anything most clients have ever experienced. Specifically designed to meet the unique needs of new construction, remodeling, and decorative projects of all kinds, our process is rooted in a common sense/couture approach to design, materials selection, and decoration. In addition, inherent in this comprehensive service is a genuine desire to understand, appreciate, and implement the unique lifestyle aspirations of the client. Beyond great style, we seek to craft personal interiors of great substance… and timeless environments as original as those who commission their creation.

Interior Design/Build:

  • Custom architectural plan reviews: Electrical/lighting, space planning and preliminary materials selections.
  • Final materials coordination and selection for new construction homes and remodeling projects of all sizes.
  • Complete kitchen and bath design.
  • Color scheme development.
  • Specialty design: Residential bars, home theaters, wine cellars and other entertainment environments.
  • Interior finishing packages for trim work, doors, cabinetry, tile and flooring.


  • Design in support of landscaping and exterior environments.
  • Customized makeover strategies for existing spaces.
  • Advice related to maximizing your existing decoration.
  • Custom furniture selections from nationally-recognized industry and online resources.
  • Textile and color packages for window treatments, accent pillows, area rugs and more.
  • Art consultation, family archiving, custom framing and accessories placement.
  • Space planning, flow and function for both interior and exterior environments.

Chicago, IL – Naples, FL – Lake Geneva, WI

To discuss a potential project or for general inquiries, please visit our contact page.

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